Birmingham facility’s addition makes more room for underwater massages, seaweed facials.
Margot Kohler felt her spa needed more room.
After three years at her new location on Townsend Street, adjacent space became available, and Kohler invested $180,000 to add 2,700 square feet to handle more corporate events, retreats and wellness services.
“We felt incomplete without hydrotherapy services on our menu and never thought twice about making the investment,” said Ursula Froehlich, the spa’s president.
The addition allows Kohler’s 22 employees more room to offer underwater massages, body scrubs, seaweed facials, milk and honey moisturizing body wraps and other services.
The spa offers packages ranging from $195 for a 2 1/2 -hour facial, eye or throat treatment and a mineral body massage to $2,100 for a series of six seaweed facials, eight therapeutic massages and six green tea or cocoa body packs.
“The younger generation knows a spa is mandatory,” Kohler said. The International Spa Association concurs with the view that many view spa visits as necessary. “One in four American adults have been to a spa and know what they want from a quality spa experience. The North American portion of the spa industry generates $9.7 billion annually, according to the association.
The main reasons people visit spas are to relieve or reduce stress, soothe sore muscles and joints, and improve their mental and emotional health, the association said.
In the weeks after the addition opened, business increased 12 percent to 16 percent, Kohler said.
